[Blog] WEB writing course to learn from presentation techniques!Learn how to tell the other person and improve your satisfaction! [Sentence structure]

Writing course

Hello!This time, I would like to introduce a method that is often used for presentations as a way to improve writing skills.

Presentations can be seen in various situations in the form of communication in everyday life.However, not many people are aware of this, or rather know it and talk.

The main purpose of communication is to "tell the other person."However, there are some tricks to encourage intangible things such as "feelings" and "heat" and those who are "motivated" and "motivated" by words alone.

By the time the word presentation became popular, various methods had been devised to express such things that "it is difficult to convey with words alone" and to lead to "understanding, interest, and behavior of the other party."

This time, I would like to introduce you to some famous presentation techniques that you can use to improve your writing skills!

Designing sentences

There are many grammars in Japanese to impress the other person.For example, "I can do it, be sure" (: inversion method) and "this is the best method" (: stop talking).

However, it is very temporary and there is another way to tell the other person in the whole sentence.
このMake a writing plan as a wholeThingSentence designIs called.

By designing the text, you can consider not only what you want to convey in the end, but also the person you are assuming and your own level, so it is a very effective means.

What I want to tell→ The cheesecake at store A is super delicious
Assumed reader→ Young people in their 20s ・ Residents near store A
Actions you want your readers to take→ Purchase cheesecake at store A
↑ Information required for itGood points of cheesecake in store A
The unique goodness of store A
 ↑ Your own skills required for itKnowledge of cheesecake
Knowledge of cheesecake other than store A
Common design templates

This will make the text more organized.
However, this alone cannot be said to have been designed simply by organizing the contents.

There are various ways to design sentences in the world, but as a method specialized in "telling to the other party", there is a "presentation" speaking technique.

From such a situation, I would like to introduce a typical method.

Kishōtenketsu method

If you are Japanese, this is the method that elementary school students continue to say.
It is widely recognized as the basis for creating the overall structure of a sentence.

This method is mainly used in stories, but as a result of compulsory education, there should be many people who only have this in mind.

However, it is also a technique that works well if you can understand and use it properly.

FromThe opportunity to talkFacts and events
BearMatters related to "Ki"Commentary and problem raising
Change and develop the story by using things that are not related to "initiation"The subject and turning point of the story
ConnectionOrganize the story by associating the entire sentenceConclusion of what I want to say
The interpretation differs depending on the writer, but my interpretation is like this.

If you are designing a sentence using the Kishōtenketsu method, it is recommended to start with "Yui".

Use case

Example: A case to introduce a new vacuum cleaner

Conclusion: Let's buy a vacuum cleaner Transfer: A new vacuum cleaner was recently released

In this way, "transition" is the end point of what we want to say.I can't tell what I want to say if this blurs.And let's create an "initiation" related to this

Ki: The vacuum cleaner is out of order.

In this way, a flow of sentences that is easy to imagine from the trigger of one action to the conclusion is completed.
After that, just by fleshing out this, you can create a sentence that includes what you want to say to the end.

Ki: The condition of the vacuum cleaner I liked is not good. For some reason, there are a lot of leftovers and it is old overall. Yui: The current vacuum cleaner is very good, and the new model has better functions, so let's buy it!

If you read this, you will find that there is room to explain the reason and background for the action of "buying a vacuum cleaner", making it easier for the reader to imagine.


Although the Kishōtenketsu method is orthodox for Japanese people,Make a flow that composes a sentenceIt's a good way to do it.It is suitable for columns and essays because it is easy to sympathize with.

It's easy to read, so it can make a good impression on people who want to get fans.
In addition, since long sentences can be flowed, it does not put a burden on the reader even when you want to read them all at once.

If you add that there is a flow to your side, you can create sentences that are easy to read until the end.


There are some weak points to make an impact.
That is, I tend to spread the word about what I want to sayBecause.

Also, because there is a flowWill be read throughIt can be said that there are many things that are disadvantageous.
"It was fun"Impressions are easy to be bornHowever, when it comes to "what I wanted to say," it tends to be difficult to remember.

Therefore, I have the impression that it is not often used in blogs and rigid documents.

SDS method

The SDS method is one of the popular techniques for speaking presentations.
In particular, it is a very effective way to make the other person aware of the conclusion.

SSummarySummary of what I want to say
DDetailsExplanation of what you want to saydo
SSummarySummary of what I want to say
Basic concept of SDS method

In the SDS method1 times approach to one topicAnd the.
Therefore, to the other partyImpress what you want to sayYou can.

Use case

S: The new vacuum cleaner is amazing D: Because the suction power is improved by 15% and it is rechargeable and cordless S: So this new vacuum cleaner is amazing

in this way,"Assertion"When"Its contentsIs clear, so the text is very easy to understand.

The SDS method can often be seen in the news.

S: There will be a large-scale fireworks display in Tokyo this weekend. D: Coming October x Sun, in the △△ ward of Tokyo ~~~~~~~ (omitted) I told you

in this way,Tell me what to talk about firstBy thatStimulate interest and focus on contentYou will be able to do it.Also, at the endBy adding a summary once, it is easy to rememberTo do.


What i want to sayCan be communicated clearlyThe method is the SDS method.
Since it has an impact, it is suitable for affiliate and PR articles.
It's easy to convey feelings to the other person and stimulate emotions such as motivation.

To the other partyEncourage feelings and actionsIt is a perfect expression method.


vice versa,It's too clear to get empathyThere is a part.
It depends on the content, but it is very effective if it is already convincing, such as the author's achievements and product brand power.but,An overly strong claim is "unpleasant" for Japanese peopleI tend to have the feeling that, so be careful.

Also, the "D: Details" part is free for the writer, soThe direction is undecidedThere are many things.
It can be a double-edged sword if the claim is not firmly established.

PREP method

The PREP method is more convincing than the SDS method mentioned earlier.
It is very useful when you want the conclusion to be understood.

ROur StrengthsReasons to reach a conclusion
EexampleRelated specific examples
Basic concept of PREP method

Say the conclusion at the beginning and the endIs the same as the SDS method above, but the content to be explained isMore subdividedIt is done.
Also, unlike the SDS methodClear what to doBecauseIt's hard to get lost in writing sentencesThere is also a merit that.

Use case

P: The new vacuum cleaner is amazing R: Because the suction power is improved by 15% and it becomes rechargeable and cordless E:For example,It can suck such a big trash and can be used anywhere without being tied to an outlet P: So this new vacuum cleaner is amazing

When we talk about vacuum cleaners as before, there is a difference in giving concrete examples.
In other words, it's not so different from SDS, just by specifying the content.

but,Show more persuasive power just by having a concrete exampleYou can.

These PREP methods are often used in job hunting.

P: I am interested in what I started once and can achieve results R: Because I was able to utilize a lot of interest in acquiring qualifications E1:For example,An electrician was interested in electricity from an early age, studied at a vocational school, and reached the acquisition. E2: Besides, I worked hard to study because I wanted to develop my interest in computers and become more detailed. I got an information processing engineer. P: In this way, I have learned a lot about what I was interested in and have achieved good results.

As you can see, you can give as many concrete examples as you like.
I think that you can persuade them properly by associating the reasons and concrete examples with the main points.

It's a method of communicating, so it seems that it can be used for sermons and sales ♪


Since the direction of what to write and what to talk about is decided in advance, there is less time to get lost when writing a sentence.As a result, the time to think about sentences is shortened, and documents can be created in a short time.

In addition, it is easy for the recipient to persuade them because the natural questions such as "why" and "why" are resolved.In particular, since the other person's interests are accessed in the shortest time, the time required to understand the other person is often short.

In other words,Efficient to get people to understandThat is the PREP method.


I expressed the reason and concrete example as the shortest course to understand the other person, but I understand that if you actually do it,Sentences tend to be very short.

It is very effective for writing cases that need to be communicated in time or for writing small article columns, but there are also cases where a certain amount of text is required.

It also requires some reader assumptions.If you can't imagine the recipient to some extent, you need to explain the concrete example in the first place. (Well, there is a way to increase the amount of sentences, but here it is a bad idea)

Try combining the SDS method and the PREP method for blogging

So far, I have introduced the SDS method and the PRER method.
I hope you understand that both have advantages and disadvantages.

SDSイ ン パ ク ト, PREPPersuasivenessIf so, thisThe strongest presentation method when combinedIsn't it?

From here, I would like to consider a form that combines these two.

Combined example

As an example, I would like to write an article about "Japanese sports cars".

SJapanese sports cars are very popular overseas
 P: High reliability
 R: Good quality materials and rigorous testing
 E: Japanese-made parts with good design are used
 P: High reliability
 P: High collision safety
 R: Technology that does not hurt people is adopted
 E: Crumple structure and round design
 P: High collision safety
 P: Good fuel economy
 R: Adopts technology that does not consume fuel
 E: Hybrid or high-precision engine
 P: Good fuel economy
SJapanese sports cars are very popular overseas ♪
In this way, PREP is included in SDS.

You can design sentences like this.What I want to insist is to design according to the SDS of the outer frame.The part corresponding to the contents will be explained in detail according to PREP.

In terms of blogs, you can use each of the main points as a title or headline. (S is the title, P is the HXNUMX heading, etc.)

This makes it easier to create sentences that are conveyed and understood ♪


The biggest merit isYou can earn a lot of sentencesThat is true.
Being able to expand one topic and write in more detail means that you can write more sentences.If you are aware of this writing style, you will be able to persuade each topic without blurring what you want to say.

In addition, by making the details of what you want to convey, it is easy to gain understanding and persuasiveness to the reader.
Taking advantage of the persuasive power peculiar to PREP, you can obtain a synergistic effect by putting several persuasive powers in one article.

I think the reader's sense of conviction will be very great.


This is of interest to the readerDifficult to hold until the endIs that the point?By all means, I end up writing for one topic for a long time, which is a disadvantage for those who are not interested.

For those who are originally interested, reading to the end may not be a pain, but if it is not so far, you may return halfway.However, if the information that the reader really wants to convey is actually the last one ... it is a tragedy.

[Extra] PECP method

Finally, I would like to introduce the PECP method that I often use.Someone may have already done it, but I named it the "PECP method" because it is a method that I devised in my own way.

It is basically an advanced version of SDS, but it is similar to the PREP method because the direction of the content is decided to some extent.I would like to clarify the whole picture immediately.

PPoint (summary)How to make delicious curry
EExampleRecipe and recipe
CCommentaryC1: Commitment to materials
C2: Commitment to cooking method
C3: Commitment to curry dishes
PPoint (summary)It was how to make delicious curry ♪
In the PECP method, the necessary information is given to the user first.

Simply put, the example comes first, and then the explanations needed to understand it are explained later.
Articles that introduce scripts are written in this "PECP method".


After all the meritFirst, the information that the user needs is summarized and given as an example.It will be at the point.Light users are up to the exampleOK if you can get it, I want to know moreFor heavy users, until the explanation after thatYou just have to read on.

I said that the disadvantage of the above combination is that you get bored on the way.
The introduction of scripts that I often do is a typical example.

Perhaps the users who come from internet searchI will search for "problems" as a keyword.
When it comes to "solving problems"I just need the meansAnd the contentNo detailed knowledge requiredOften.

When it comes to, the useless commentary is "It's a hassle to read and I don't want to repeatIt may be an emotion like ".

Considering that, present the means as soon as possible,It is much better to read the commentary with the achievement of "solved" as persuasive.I think it is.


This is also natural,Can't read to the endIs a disadvantage.

If you can't read it to the end, it means that 100% of the effort to create the article was not utilized.Links to other articles are often placed at the end of the article, so I think it will lead to a decrease in the migration rate.

In fact, in the case of my article, many users come in from search, but the bounce rate tends to be high accordingly.However, at the same time, there are many articles that are directly accessed (in short, registered as favorites), and it seems that there are many users who repeat.

I think this shows that "the speed at which users can solve problems is fast".

If you write an uncommon article that requires specialized content or commentary, you may be able to acquire repeat users by using it.


This time, I introduced some of the techniques that lead from presentation techniques to WEB writing.

To be honest, I gave it the title of WEB writing, but I think that blogs should be written freely by writers.In the end, that person's fans will remain, so you can compete with what that person has.

However, I think it is good to have the option of knowledge and experience in that freedom.
If you don't know, you can't make a choice, and the more you know, the more ways you can approach your readers.

I would be grateful if you could incorporate these writing skills into the things you have and use them as a source of growth.

In addition, there are other presentation techniques that may be useful, such as the DESC method and the IMRAD method for academic documents, but I will introduce them again ♪

I hope it helps you.


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